2021 2021 INTERIOR

Devil Beauty

「The shop with double-sided」

An apparel shop in a shopping mall in Beijing.

The brand concept of "double-sided" represented by the brand names "Devil" and "Beauty" is expressed in space as well.

By making good use of the tricky shape of the site and its location, we created two completely different facade according to the two-way approach to the shop.

The approach from the main entrance side shows positive and attractive, and the approach from the other escalator side is designed like a sophisticated gallery exhibition space.

This double-sided are made only with the placement of the walls, which can be experienced by entering the shop or just passing by.

Devil Beauty

西单更新场的服装店。

 “devil”和“beauty”表达了“双面性”的品牌理念,我们也借此作为主要设计理念通过空间诠释出来。

从平面角度看,店铺独特的钝角形状和其与场所的关系,自然形成了双向动线。

我们将几面隔墙有规律的排布在钝角的两条边上,由此形成两种面向不同角度的立面和两种进入店铺的方式。

面向商场主入口的立面,希望充分体现活力和吸引力。面向自动扶梯的立面,想要呈现一个艺术性的展陈空间。

成为了一个双面性的空间。

2021 2021 INTERIOR

Devil Beauty

「The shop with double-sided」

An apparel shop in a shopping mall in Beijing.

The brand concept of "double-sided" represented by the brand names "Devil" and "Beauty" is expressed in space as well.

By making good use of the tricky shape of the site and its location, we created two completely different facade according to the two-way approach to the shop.

The approach from the main entrance side shows positive and attractive, and the approach from the other escalator side is designed like a sophisticated gallery exhibition space.

This double-sided are made only with the placement of the walls, which can be experienced by entering the shop or just passing by.

Use
shop
Location
Beijing CHINA
Floor space
57㎡
Shooting
Devil Beauty / Eiichi Kano / KiKi ARCHi
Devil Beauty

西单更新场的服装店。

 “devil”和“beauty”表达了“双面性”的品牌理念,我们也借此作为主要设计理念通过空间诠释出来。

从平面角度看,店铺独特的钝角形状和其与场所的关系,自然形成了双向动线。

我们将几面隔墙有规律的排布在钝角的两条边上,由此形成两种面向不同角度的立面和两种进入店铺的方式。

面向商场主入口的立面,希望充分体现活力和吸引力。面向自动扶梯的立面,想要呈现一个艺术性的展陈空间。

成为了一个双面性的空间。

使用
店铺
位置
北京 中国
建筑面积
57㎡
摄影
Devil Beauty / Eiichi Kano / KiKi ARCHi
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